Industry Intelligence

Do Luxury Brands need Pop-up shops?

Ultimately, the retail landscape continues to evolve, and brands and retailers regardless of prestige must change with it, creating omnichannel strategies at the bricks-and-mortar level. HERMÈS is not the first luxury brand to successfully pop-up and it will not be the last. ...


How to Pick The Ultimate Pop-Up Location

Pop-up stores may be best known for transforming temporary spaces into high-energy engagement opportunities. Today, though, savvy event marketers are learning that it’s not just the environment that makes a pop-up “pop.” It’s the location. To help you master the details—from demographics to lease agreements and everything in between—the pop-up experts at Image 4 offer a ...


Advanced Projection Mapping Techniques

Five tips for taking projection mapping to the next level. The eye-popping visuals and jaw-dropping reactions that projection mapping elicits from audiences are raising the bar for a/v presentations. ...


THE PROJECTION MAPPING 101

Projection mapping is an emerging technology that is breaking all the rules for a/v presentations. That’s because with projection mapping, the “screen” can be almost anything you can imagine. Instead of using traditional theatrical lighting to create colors, looks and textures, projection mapping uses HD video, animation, motion graphics... ...


Modular Fabrication + Agency Assets = lower-cost, rapid launch popups

Successful popups require a blend of speed, aesthetic, and quality. Modular fabrication takes care of a lot of challenges, and the ReForm system is top of the list. Read more about why Image 4 chooses this system, how it enhances speed, and saves dollars for a popup launch. ...


Agencies and Brands Connect to Develop New Revenue Streams At Events

Event Agencies are expert at designing rich brand experiences in and around major events. But now, brands are looking for more tangible metrics than ”eyeballs”, ”likes”, and ”hits”. Brands are asking the tough question ”How much money did that make for our company?”. For twenty years, Image 4 has worked with brands to develop retail spaces ...


Transactional Popups Go Tech

Latest trends in engaging consumers in the event+retail space to drive on-site sales and extend the post-event conversation. ...


Pop-Up Store Scouting

There’s a real art and science to not only finding the right location, but then working with realtors and landlords to put a short-term deal together. ...


Event + Transactional = The New Retail

Event agencies are becoming the go-to partner for brand experiences. But how about experiential retail? In this Image 4 presentation, we review the retail-event crossover market, discuss current programs, and identify actions Agencies can take to develop new revenue opportunities with their brands. Working with your architect, design team and marketing team, Image 4 creates temporary selling spaces for trade shows, pop-up retail and events, and permanent selling spaces for retail, food service, corporate and public clients. Incorporated in 1987, Image 4 is managed and represented by an ...


The Agency Guide to: EVENT DISPLAYS + EXHIBITS

Amid the industry’s economic comeback, event agency creative directors are changing how they use exhibits and displays. Gone are the days of using heavy displays, leveraging dozens of exhibits for the same program—or ordering different configurations for different spaces. ...


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